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World View Editorial Guidelines
Search Engine Optimization
1. SEO leads to more traffic
Because most people tend to click one of the first few search results, ranking higher usually drives more traffic to your website.
2. SEO leads to consistent traffic
Ranking in search engines usually leads to both consistent and passive traffic. That’s rarely the case for mediums like social media and email marketing that often result in traffic spikes that quickly fade to nothing.
3. SEO leads to ‘free’ traffic
Unlike paying for ads, search traffic is ‘free.’
That’s a big deal because ads on search engines can be expensive.