Disney calls time on Fox brand dropping it from 20th Century film studios and Searchlight


Disney has parted ways with the Fox name in a bid to distance its future plans from operations of the previous owner, Rupert Murdoch.


After 85 years as one of the most famous names in Hollywood, Disney said it was rebranding, with executives reportedly worried the name had become too closely associated with Rupert Murdoch’s right-wing news channel.


Variety reported on Friday that the 20th Century Fox film studio will become 20th Century Studios, and Fox Searchlight Pictures will become Searchlight Pictures.


A source from Variety said that they thought that the Fox name means Murdoch, and that it was toxic.


Walt Disney bought most of Murdoch’s entertainment assets last year in a $71.3bn deal, including the 20th Century Fox studio and Fox Searchlight. The Murdoch family kept control of Fox News and their sports business.


20th Century Fox is known for producing some of the biggest films of all-time, including Avatar and Titanic.


The 20th Century Fox brand was formed by the merger of Twentieth Century Pictures and Fox Film Corporation in 1935.Murdoch took control of 20th Century Fox in the mid 1980s and built a media empire under the Fox brand that is now predominantly associated with the news network.