L'Oreal launches makeup recycling bins across UK shops

Updated: Sep 12, 2020


Vismay Sharma - country manager of L'Oreal UK and Ireland

Cosmetics firm L’Oreal is launching recycling bins across 1,000 UK stores to help customers dispose of their old makeup in an environmentally friendly way.


Its Maybelline brand and recycling firm TerraCycle will install the recycling points in branches of Tesco, Boots, Sainsbury's and Superdrug.


The used makeup items will be collected and recycled into plastic pellets that can be used to create other products, including outdoor furniture.


The “Makeup Not Make Waste” scheme will make it very easy for consumers to recycle their products given the number of stores taking part.


Greenpeace said without reducing single-use plastic production, firms "cannot claim they are doing enough"


Greenpeace said without reducing single-use plastic production, firms "cannot claim they are doing enough"


Will McCallum, head of oceans at Greenpeace UK group, told the BBC: "Given the almost daily torrent of research revealing the extent to which plastic pollution is damaging our planet, it's frustrating to see a major plastic producer like the makeup industry fail to commit to reduce its overall plastic footprint."


Chains such as The Body Shop and skincare specialist Kiehl's, which is also owned by L'Oreal, already offer customers rewards for returning empty products to stores to be recycled.


L’Oreal has pledged to make all of its plastic packaging refillable, reusable, recyclable or compostable by 2025.


Vismay Sharma, country manager of L'Oreal UK and Ireland said that the firm will dedicate €50m (£45.4m) to investing in recycling or plastic waste-related projects.


More than 120 billion units of packaging are produced globally every year by the cosmetics industry alone, according to the Zero Waste Week campaign.